Camel for CreativeOndemanD
With Camel’s limited ability to advertise in mass media,
they rely heavily on direct marketing and website related promotions for their communication.
We met this challenge head on and connected with the consumer at home
with an engaging website,
a contest around a latin music festival,
and 3 High Impact Direct Mail pieces to promote the program.
We first connected with their audience using a magazine to introduce the program
the concert sweepstakes , the instant prices
the custom poster contest,
and the savings coupons
Then we connected with a concert poster
and the invitation to create one
Finally, a VIP ticket mock up summarizing the program and inviting them to participate.