On The Road

We launched the spacious 7 passenger VW Atlas by connecting it to a hispanic consumer that is all too familiar with the ever-constant flow of family visits.

The Switch

We connected the sporty VW GTI to consumers with a passion for futbol during the 2014 World Cup with the all familiar voice of Andres Cantor

Play by Play

We connected VW to Hispanic fathers
with an instinct to be their family’s hero.

Fairy Tale

We connected VW dealers to Hispanic radio listeners
with a surprising holiday sale.

President’s Day Sale

Additional pieces

Palabras Sabias :60

It seems that there’s a saying for just about anything, and they always appear wise and honest. So to break away from the high energy sales content, we crafted this radio spot with a collection of sayings to tell the listener to hurry in for the month’s offer, because its the wise thing to do.

VO:
Poquito a poco hila la vieja el copo.
La paciencia es amarga, pero sus frutos son dulces.
Quien adelante no mira, atrás se queda.
Recordemos que “a palabras necias, oídos sordos.”
Y que mientras “uno levanta la caza el otro la mata.”
No lo piensen, por que “quien espera, desespera”;
Y “quien guarda comida, guarda pesar”.
ANNCR:
No dejes para mañana lo que puedes hacer hoy y aprovecha el Evento Fin de Año Modelo de Volkswagen y visita tu concesionario Volkswagen para estas grandes ofertas.

What Else :60

After bagging a great deal, you feel invincible, capable of achieving anything, including more deals. So when the Volkswagen Sign Then Drive Event rolled around, we wrote this story to connect those deal hunters.

MAN: So, with practically just my signature I can take home that gorgeous blue 2016 Jetta?
VO: Yup, as long as you do it during the Volkswagen Sign then Drive Event.
MAN: Ok great!! and can I also sign and get your green lamp?
VO: only the Jetta
MAN: This dancing Santa.
SFX: Click. (pre-recorded voice) “Ho ho ho Merry Christmas”
VO: That’s not even a car.
MAN: that retro spaceship looking business card holder?
VO: and that’s not a Jetta.
MAN: Then, that poster of the 1980 Jetta?

VO/ANNCR: With $0 due at signing, $0 down payment, $0 deposit and $0 for the first month’s payment getting into a Volkswagen is easier than ever.
VO: No, but you’re getting the real 2016 Jetta.
MAN: Yes sir I am, where do I sign?

VO/ANNCR: Hurry in to the Volkswagen Sign then Drive Event and take advantage of this exceptional offer

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Volkswagen for CreativeOndemanD

Having Volkswagen as a client was a great opportunity to tell great human stories, and bring the brand and the consumer together.

We connected the VW Passat to general market consumers with a classic song perfect for a drive.