NOKIA8 for Fox Networks Group, FOXLAB
To launch the Nokia8 with a promising simultaneous 2-sided video feature, we brought Nokia and our viewers in Mexico together with Macarena Miguel, the popular actress starring in the hot FX series Run Coyote Run. We asked her if she was willing to discover new parts of Mexico City based on recommendations from her Instagram followers. She was thrilled, and we jumped on a plane.
It started with some posts
We started with an invitation to engage
Responded with a teaser post
and finally revealed the Nokia8 feature
…followed up with Stories featuring Nokia’s
2-sided video stream
and concluded with a spot on tv channels.
BONUS
She enjoyed the experience so much, she even gave us an extra post
