P&G The Power of Clean Water for FoxLab
Procter & Gamble and Fox Lab created a documentary about the importance of clean water for 3 different communities around the world. It aired on National Geographic, globally, on World Water Day. This global effort was the first of its kind and was received with great success including gold in the industry’s coveted Promax,
and a shortlist in Cannes for branded content.
Below, I share the :30 second video used to promote the documentary and a 60 second summary video that was distributed on digital and social media platforms. The documentary was further amplified with character profiles,
a 360 VR video and a 90 second promo reel.
